It may depend upon your age, but I legitimately am old adequate to remember how thrilling it was to huddle nearby a Polaroid snapshot whilst it was developing. You never legitimately knew how it would turn out until the image had taken shape right there in front of your eyes. When the process was complete, you were left with a picture, often with slightly various colours, which had no negative, and was, let's face it, a bit on the pricey side.
Today, thanks to the rise of digital cameras, Polaroid is no longer instant enough. The cameras ceased production some time ago and the last films rolled out in January of 2009. It's easy to see why if you think the following statistics?
Polaroid Printer
2000 Sales
Polaroid cameras 4.2 million
Digital cameras 4.5 million
2007 Sales
Polaroid cameras 240 thousand
Digital cameras 28.2 million
With sales figures like that it's no wonder the Polaroid camera is being withdrawn.
However, the Polaroid had achieved an iconic status over the years, so it's no surprise to learn that groups of enthusiasts have set up campaigns to "save Polaroid". There are hopes that man else will take over the production of the film and make this under licence. In the meantime, in a slightly ironic twist, both films and cameras are changing hands on eBay at hugely inflated prices. Quite possibly if Polaroid themselves had been able to command these types of prices levels they wouldn't have had to file for part 11 a few years ago.
Looking forward, Polaroid have entered the digital age by producing a combined digital camera and printer which uses a heat activated dye to yield a printed image in nearby about a minute. The camera, called the PoGo, has a 3" Lcd screen for checking your photos prior to printing.
Considering that the special printer paper will cost nearby for adequate to yield 30 photos you'll want to be sure that you've got a "keeper" before you hit the print button. Polaroid think that it will motion to law compulsion officers and customs staff who may have a need for an instant hard copy of identity photographs. Time will tell.
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